Global Communications Benchmarking

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Issue:

Business

 

Written by:

Irene G

 

Date added:

May 22, 2014

 

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Grade:

A

 

No of pages / words:

3 / 689

 

Was viewed:

8042 times

 

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Essay content:

To combat these, Global must make some hard decisions about its future. Some of the options include offering new products and services, outsourcing to reduce labor cost, re-negotiating and forming a partnership with the union, and employee incentives to remain with the company. After evaluating Global’s main issues, it has become apparent that it must transform itself to survive in the marketplace...
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Telecommunications giant AT&T faced similar issues in the late 1990’s. An article written by James Arndorfer in Advertising Age (Arndorfer, 1999) gave the path that AT&T took to blunt competition as one of acquisitions. AT&T purchased the second largest cable television provider in the US, Tele-Communications Inc (TCI)...
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