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Essay heading: Global Communications Benchmarking Research
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Business |
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| Date added: |
March 3, 2002 |
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| No of pages / words: |
16 / 4391 |
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0 times |
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As an example, it took P&G 15 years to produce Pampers on a global level; whereas, if they introduced them today then the diapers would be released to the public in 18 months or less (Ball-McCulloch-Frantz-Geringer-Minor, 2005).
P&G also used advertising to communicate with the cultures they were expanding into...
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This even included reusing an old commercial from the US for its marketing campaign in Peru because it was an ad that the Peruvians would respond too. After making these simple additions the stock increased an astonishing 60% in value. (Ball-McCulloch-Frantz-Geringer-Minor, 2005) P&G also found new ways to advertise existing product lines...
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