It was co-written by Ghemawat with LARC executive director Gustavo Herrero and senior researcher Luis Felipe Monteiro. Ghemawat, who originally started the case for his elective course on Globalization and Strategy, said that it also illustrates the first efforts of the LARC advisory committee to address business issues unique to the region...
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And, while it's useful to focus on market strategy, the non-market components of strategy were things that needed to be highlighted as well." Keys for strategy "There's a lot going on in the case," Ghemawat warned the audience as the discussion began. "There's a lose-to-a-billion dollar commitment that Embraer is close to making for a new family of aircraft...
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