global operations management

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Miscellaneous

 

Written by:

Daniel R

 

Date added:

July 3, 2014

 

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A

 

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1 / 275

 

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Trade-offs occurs when activities are incompatible so that more of one thing necessitates less of another (p. 27). Order winners and order qualifiers describe marketing-oriented dimensions that are keys to competitive success. Order winners are the criteria that differentiate the products and services of one firm from another, where as order qualifiers are the criteria that permit the firms products to be considered as candidates for purchase by customers (pp...
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Order winners are the criteria that differentiate the products and services of one firm from another, where as order qualifiers are the criteria that permit the firms products to be considered as candidates for purchase by customers (pp. 27-28). The task of developing a comprehensive strategy for a firm is complex...
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