Essay heading: Gloria Steinhem, Infotainment, Media

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Humanities

 

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November 30, 2003

 

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5 / 1129

 

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Common examples of publications that participate in this are Car and Driver, Cosmopolitan and Golf Digest. While these three magazines have a completely different readership and serve different purposes all attract advertisers based on the articles they publish. For example in the October issue of Car and Driver an article about Lamborghini Mercialago appeared touting it as one of the fastest production cars available...
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For example in the October issue of Car and Driver an article about Lamborghini Mercialago appeared touting it as one of the fastest production cars available. Coincidentally on the space next to it was an advertisement for K&N high performance exhaust systems. The same is true of Golf Digest which regularly features articles on golf swing improvement and places advertisements for golf balls nearby...
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