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Issue:

Business

 

Written by:

Anonymous

 

Date added:

May 21, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 373

 

Was viewed:

3946 times

 

Rating of current essay:

 
Essay content:

Pixar had the option to seek another partner for distribution but it was Disney who had no options. Walt Disney hadn't produced a hit animated movie in years, and hence it was time to stop wishing and start acting. Acquiring Pixar would be a very bold act indeed. The importance of animation to Disney over the years is obvious...
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The importance of animation to Disney over the years is obvious. Nothing creates more of an impact at this company than a successful animated film. But Disney animation hadn't turned out a major hit since Tarzan in 1999, and with increasing competition from Pixar and DreamWorks Animation, the company was struggling to produce films that resonate with today's audience...
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