Good To Great

Essay specific features

 

Issue:

Book Reports

 

Written by:

Jeffrey M

 

Date added:

June 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2695

 

Was viewed:

1770 times

 

Rating of current essay:

 
Essay content:

As the title suggests, Collins and his research team analysed some key indications such as organisational structure, leadership style and technology to answer the question: ‘Why some organisations are able to make a jump from good to great- sustained greatness? The motivation to do this project came whilst Collins was having a dinner with a group of people who were called leaders shortly after his earlier book was published...
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Apparently, the managing director of McKinsey SF told him that they love his last book but its useless because all those companies he wrote about were always been great. This comment made the author to ask himself a question, whether a good company could actually become great or not. Then the author began a 5 year long scientific research project to find out...
displayed 300 characters

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