This meant that Michelin's consumers had high loyalty to the brand more than Goodyear's. ? Goodyear distribution channels There were three main distribution channels of Goodyear: 4,400 independent dealers accounted for 50% of sales revenues, 1,047 manufacturer-owned outlets generated 27% of sales, and the 600 franchised dealers accounted for another 8% of sales...
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Comparing to the industry's statistics that had six main channels of retail sales: garages/service stations (6%), warehouse clubs (6%), mass merchandisers (12%), manufacturer-owned outlets (9%), small independent tire dealers (40%), and large independent tire chains (23%), Goodyear might have too few channels of distribution...
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Goodyear Co 3) Consumers of tires are becoming more price conscious and less brand loyal, thus they easily proceed into brand switching and erode the importance of securing replacement sales through original equipment sales to vehicle manufactures...	2 / 499
Goodyear Marketing Case Goodyear is the perennial market-share leader in the U.S. replacement tire market. What is Goodyear's relative competitive position within the tire industry? Ten tire manufactures account for 75% of the worldwide tire production...	5 / 1220
Goodyear Case Most consumers don't have strong tire brand preferences, making it fairly easy for the salespeople to influence tire purchase. It is also note that it was difficult for car owners to comparison shop on the basis of tire quality and tread durability because of the lack of common terminology, which could explain why some have resorted to price comparison shopping...	4 / 932
goodyear case writeup Goodyear has a variety of tread designs, tread widths, tread durabilities. performance capabilities, and price categories for all types of buyers needing tires in the industry...	3 / 647