[Ilar 1998] But besides information about the target market you also need information about your competitor, your customers, products etc. Lastly, you need to measure marketing effectiveness...

This software helps a company decide how to prioritize their resources to reach their goal.

Executive Summary The main goal is to sale and market the video editing software Apple Final Cut. Apple Final Cut is a professional non-linear editing software application developed by Apple Inc...

impulse or careful comparison * Frequency of purchase, seasonal factors * Quantity purchased at a time * Trends - how consumer needs and preferences change over time Competitors * Actual or potential * Direct or indirect * Products * Positioning * Market shares * Strengths and weaknesses of competitors Climate (or context) The climate or macro-environmental factors are: * Political & regulatory environment - governmental policies and regulations that affect the market * Economic environment - business cycle, inflation rate, interest rates, and other macroeconomic issues * Social/Cultural environment - society's trends and fashions * Technological environment - new knowledge that makes possible new ways of satisfying needs; the impact of technology on the demand for existing products...