The secondary research consisted of information, which were vital and also gave important insights, was gathered through Internet, magazines, and newspapers. A vast source of information, which was important and up to date, had been gathered through popular newspapers like Economic Times and Times of India... displayed 300 characters
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Also books like Marketing Management by Philip Kotler and Management Principles and Practice by S.A Chunawala provided me with lot of basic knowledge about retailing and retail management, which was necessary for the preparation of this study paper. I had also tried to gather more information from my teachers and friends about the vital points and information required for this preparation of the study paper... displayed 300 characters
