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Essay

Gucci & Lvmh: The Battle For Control

Essay specific features

 

Issue:

Business

 

Written by:

Jerome D

 

Date added:

June 28, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1316

 

Was viewed:

323 times

 

Rating of current essay:

 
Essay content:

However, in October 1985, Investcorp divested 49% of its ownership in the company at $22 a share and the rest 6 months later at $48 a share. So ownership was widely dispersed at the time De Sole and Ford began to run the company. It was due to their combined efforts that the company stood revitalized within 5 years of Ford being appointed Creative Director in 1994...
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In analyst’s opinions, Gucci was a viable enterprise with takeover potential by early 1999. What started off possible takeover concerns was the 9.5% ownership of Gucci stock by the Italian fashion house Prada. LVMH under its President/CEO Bernard Arnault had already made a bid for Gucci in 1994 but considered the asking price of $350 Million too steep at that time...
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General issues of this essay:
LVMH strategic analysis Lvmh Gucci & Lvmh: The Battle For Control LVMH's Diversification LVMH LVMH LVMH LVMH LVMH: Diversification strategy into luxury goods LVMH: Expanding Brand Dominace in Asia Lvmh And Luxury Goods Marketing Lvmh Lvmh: Diversification Strategy Into Luxury Goods LVMH LVMH
 

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