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Essay

Haldirams Group - Analyzing Consumer Behaviour

Essay specific features

 

Issue:

Business

 

Written by:

Christina W

 

Date added:

June 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 824

 

Was viewed:

790 times

 

Rating of current essay:

 
Essay content:

Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed through tremendous research over the years. As the company continued to grow, they faced tough competition from local sweet and snack food vendors in the unorganized market. Their Unique Selling Proposition (USP) against the unorganised sector was the level of hygiene and product quality they maintained without any compromise in taste...
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Their Unique Selling Proposition (USP) against the unorganised sector was the level of hygiene and product quality they maintained without any compromise in taste. This resulted in a shift of the utility curve towards the right, whereby consumers got a higher level of satisfaction, by consuming products from a bigger brand which believed in far better hygienic procedures (Ref graph)...
displayed 300 characters

General issues of this essay:
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