One thing they have had to overcome in the marketplace is the stereotypical image associated with motorcycle owners. It seems the public has overcame this mentality lately since one in three Harley buyers are professionals or managers, and the average household income of buyers is $78,000. One weakness they have is the high prices of their models when compared to their Japanese counterparts...
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It seems the public has overcame this mentality lately since one in three Harley buyers are professionals or managers, and the average household income of buyers is $78,000. One weakness they have is the high prices of their models when compared to their Japanese counterparts. It seems that they could increase their market share if they could produce a less expensive model without compromising the quality of the model...
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