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Essay

Harper Chemical

Essay specific features

 

Issue:

Business

 

Written by:

Ruby B

 

Date added:

October 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 496

 

Was viewed:

2059 times

 

Rating of current essay:

 
Essay content:

There is little strategic marketing supporting sales staff. HCC could have taken a much more consultative approach by working with customers to find the best ways for Dominite to improve their product lines. Instead, HCC seemed to engage in an unfocused R&D effort that ballooned costs without yielding specific product innovations that would help their customers sell more product...
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HCC’s forecasting generally seems unrealistic and to assume that they will land at least one major client in paint or in tile, and sell them a premium grade. The coarser, cheaper grades are actually more popular, leading to an average sale of $78 rather than the forecasted $93 per ton. Finally, when faced with missed targets and losses several years in a row, HCC failed to adjust their plan to match real-world conditions...
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