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Essay heading: Harrah's SWOT analysis for the tunica area
Essay specific features
| Issue: |
Business |
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| Date added: |
December 26, 2004 |
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| Grade: |
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| No of pages / words: |
3 / 564 |
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0 times |
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Essay content:
They do offer business to business (B2B) services including banquet rooms, hosting group conventions and hosting parties. Since businesses like to hold their conventions in different places every year, the convention center is a modified rebuy for them so there is a large market opportunity for Harrahs...
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This gives them a strong basis for their customer relationship management. They can also use this information for data mining purposes. Guests can play at one Harrahs casino and carry the play value to any Harrahs property.
B. Weaknesses-
1. Grand Casino Tunica needs more specialty shops. The Terrace and Veranda are too far away from the casino; guests must travel by shuttle from these two hotels to gamble, go to shows or eat at the restaurants...
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