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Essay heading: HD Radio
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Technology |
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October 24, 2006 |
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spending on media advertising goes to radio stations. Today, gross advertising receipts for radio are close to $20 billion (more than three quarters of the revenues from local ad sales) up from $12.4 billion in 1996 (Campbell, 2005, Pg. 134). Recently, eight big radio chains announced the formation of the HD Digital Radio Alliance and promised to provide $200 million worth of commercial time to push the new technology (Cuprisin, 2005)...
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134). Recently, eight big radio chains announced the formation of the HD Digital Radio Alliance and promised to provide $200 million worth of commercial time to push the new technology (Cuprisin, 2005). Since radio generates most of its profit from advertising, this could hinder their future profit just a little bit, but it should also get the ball rolling on the industry as a whole trying to present its newest form, or technology...
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