Further, DragonCare should initially limit itself to British Columbia and Alberta since these are the biggest markets for TCM products (51% of people in BC & Alberta use NHPs & TCM) . BC also has a high Chinese immigrant population (380,000 Chinese immigrants i.e. 31% of Chinese immigrants in Canada are in Vancouver, BC) , thereby providing an attractive easy-to-tap market for DragonCare...
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31% of Chinese immigrants in Canada are in Vancouver, BC) , thereby providing an attractive easy-to-tap market for DragonCare. After 3 years of operations in Canada, DragonCare should introduce services in the form of TCM clinics, thereby completing its value proposition. Dragoncare, with its limited resources should focus on growing primarily in the Canadian market...
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