Heineken

Essay specific features

 

Issue:

Business

 

Written by:

Janice M

 

Date added:

April 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3091

 

Was viewed:

3619 times

 

Rating of current essay:

 
Essay content:

The company was founded in 1866 in Switzerland to process dairy products. Initially they became known as a manufacturer of infant feeding formulas, developing such products as Nestle Powdered Milk and Condensed Milk. The company grew through new product introductions and acquisitions of other companies, both inside and outside the food industry...
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During the time of the company’s creation there was a high infant mortality in Europe due to malnutrition. Nestle dedicated himself to experimenting with nutritious food supplements to overcome the problem. In 1867, he was approached to help an ailing premature infant who was unable to accept his mother's milk or any of the conventional substitutes...
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