“Helping to Sell a Book by Its Cover” by Edwin McDowell was published in the New York Times, January 16, 1989. This article explains the need of publishing companies to put a lot of focus on the visual aspects of a book and how it appears to the consumers on the shelf. Due to the fact they are competing with many new technologies and forms of entertainment, it is important to pull the consumer’s attention away from that new DVD that was just released and towards the new novel on the shelf...
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“Helping to Sell a Book by Its Cover” by Edwin McDowell was published in the New York Times, January 16, 1989. This article explains the need of publishing companies to put a lot of focus on the visual aspects of a book and how it appears to the consumers on the shelf. Due to the fact they are competing with many new technologies and forms of entertainment, it is important to pull the consumer’s attention away from that new DVD that was just released and towards the new novel on the shelf...
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Good to Great understanding how you got to be a great company is just as important as being a great company. The author identified 9 key elements that enabled them to maintain greatness for 15 years...	3 / 624
Good To Great Review These concepts are essential to a company if they want to become great. A great quote from the book is "People are not your best asset, the right people are...	5 / 1365
Good To Great By Jim Collins It seems like a pretty basic idea, in theory, and maybe some of the comparison companies thought they had a bus with the right people on it, but perhaps those people were in the wrong seats and stirred the company in the wrong direction...	2 / 397
Good To Great He and his 20 graduates searched for the companies that have been continuously had financial success three times greater than the average company for over at least 15 years...	10 / 2695