Hero Honda

Essay specific features

 

Issue:

Business

 

Written by:

Gerald W

 

Date added:

October 21, 2013

 

Level:

 

Grade:

B

 

No of pages / words:

103 / 28654

 

Was viewed:

8278 times

 

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Essay content:

Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide...
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The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage...
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