high invilvement marketing

Essay specific features

 

Issue:

Business

 

Written by:

Stanley P

 

Date added:

September 23, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 562

 

Was viewed:

569 times

 

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Essay content:

impulse, desire vs. logic, passion vs. prudence. That sort of psycho stuff. > High involvement / rational > High involvement / emotional > Low involvement / rational > Low involvement / emotional > Graph: Look inside the mind of Mr. Gendut. Definitions: High involvement / rational In this category you find expensive business purchases: anything relating to the technological infrastructure, the office location and lease, as well as the company health insurance plan...
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This category can include financial services and products, the purchase of a home or car, as well as major appliances and electronics. That said, high involvement consumer purchases can vary significantly on the rational / emotional scale from individual to individual. For Ms. Smith, a car is strictly a way to get to work, and her selection is based on fuel economy and reliability...
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