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Hilton Hotels-case study
Essay specific features
Written by:
Betty F
Date added:
September 9, 2015
Level:
Grade:
A
No of pages / words:
4 / 931
Was viewed:
8822 times
Rating of current essay:
Essay content:
Therefore, opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factors. The bases for segmenting consumer markets include:
? Demographical bases (age, family size, life cycle, occupation)
? Geographical bases (states, regions, countries)
? Behavior bases (product knowledge, usage, attitudes, responses)
The profile for Hilton Hotels' customers consists of the following geographic, demographic, and behavior factors:
Geographics
? Hilton Hotels provides services to 130 nationalities at more than 150 locations...
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For instance, an increase in the cautious business spender, price-sensitive traveler would prompt a possible expansion of the mid-priced segment to accommodate and serve both work-week business travelers and weekend vacationers.
Competition
As pursuing the gaming market is relatively new to The Hilton Hotels, an additional strategy would be to analyze the competition and learn from their pitfalls...
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