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Essay heading: History Of CBS
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Social Issues |
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| Date added: |
November 21, 2002 |
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6 / 1482 |
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He would accomplish this by "subcontracting" them. This saved him millions in taxes he would have owed the federal government. In this "Great Talent Raid" Paley convinced the likes of Jack Benny, Amos & Andy, Lucille Ball, Red Skelton and Jackie Gleason to come and work for CBS, which they did, because the money was there...
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CBS also distanced itself from NBC when the CBS research center led by Peter Goldmark, developed the long playing phonograph recording technique and color television.
In 1946 Paley hired Dr. Frank Stanton to be president of CBS with the hopes he would increase CBS' broadcasting presence. Frighteningly aware of how fast television was expanding, Paley began increasing CBS investments in television programming...
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