hospitality

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Issue:

Miscellaneous

 

Written by:

Roberto D

 

Date added:

March 4, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3712

 

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9140 times

 

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Essay content:

1998:9) The reason behind choosing this definition for the relationship marketing is, this definition is trying to cover almost the maximum essence and meaning of relationship marketing. Gordon has presented it in very simple words. According to him the relationship marketing is an ongoing process in which an organisation identifies its customers and creates a relationship with them not only to gain profits but to share the benefits together (organization and customers), and he also mentions that it is an lifetime association between them...
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According to him the relationship marketing is an ongoing process in which an organisation identifies its customers and creates a relationship with them not only to gain profits but to share the benefits together (organization and customers), and he also mentions that it is an lifetime association between them...
displayed 300 characters

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