Men view magazine advertisements containing images of men that varied in terms of how traditionally masculine versus androgynous they were and whether the models were the same age or much older than the viewers. Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to endorse relatively nontraditional views after exposure to androgynous models...
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Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to endorse relatively nontraditional views after exposure to androgynous models. This suggests that nontraditional men's gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in advertising...
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