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Essay heading: How do you change the behavior of an experienced salesperson?
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December 9, 2005 |
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5 / 1315 |
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So, sooner or later, every principal or sales executive is going to face the challenge of implementing change with experienced salespeople.
It is important to recognize that there are exceptions to the rule. Some experienced, veteran salespeople openly embrace the next thing and actually lead the way... displayed 300 characters
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But that kind of attitude is rare. If you have a veteran with a "change is great, let's do it" attitude, be thankful. The rest of the world must confront this issue.
The knee-jerk reaction is, of course, to say, "Do it this way, or find another job." It really would be great if it were that simple. However, many of these veteran sales people have been consistent performers in the past, and many executives feel loyalty to the people who have helped them build their business... displayed next 300 characters
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