This draws the target away from the opposite corner of the page where there is a Surgeon General's Warning which informs the consumer that smoking cigarettes is not healthy. Joe Camel's head and the Camel sign are slightly above the center of the advertisement. Dorothy Cohen in her article Elements of an Effective Layout says, "?The optical center is between one-tenth and one-third the distance above the mathematical horizontal center line...
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Dorothy Cohen in her article Elements of an Effective Layout says, "?The optical center is between one-tenth and one-third the distance above the mathematical horizontal center line." This way of balancing the layout subconsciously keeps the readers eyes away from the bottom corner of the page where the Surgeon General's Warning is located...
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Advertising The second is banner ads whare are placed on various web pages (Google, MSN, etc.) at the top bottome or sides which display banners of what the company is trying to advertise...	1 / 262
Marketing Lately costs of the network television are growing since it allows the company to exaggerate its product through the artful of visuals and sounds. However as already mentioned above the audience is shrinking because is impersonal, and by caring a one way communication the audience does not feel that is has to pay attention...	2 / 416
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