By creating a ?°portfolio?± of retail businesses in different parts of the world, Wal-Mart is able to hedge the currency risk, the economic volatility and political instability while still being able to reap the higher expected returns from the emerging markets. Local retailers in foreign countries may have an upper hand in their familiarity with the consumer preferences...
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However, Wal-Mart can offset this disadvantage by transplanting its IT infrastructure to the target markets and hire local employees to conduct data processing and analysis. It can also project consumer behavior in markets which have similar demographic characteristics. Finally, global distribution capacity helps Wal-Mart to add a unique value which most local retailers do not have...
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Wal Mart This is already apparent with Target and Kmart building new stores resembling the supercenter format and emulating Wal-Mart ways by introducing people greeters, upgrading interior, developing new logos and signage, and introduce new inventory response system...	2 / 357
HR This will enable Wal-Mart to expand its market coverage while also retaining the traditional "low price" business model and culture. Under this strategy, Wal-Mart should also be able to compete with upscale retailers like Target...	3 / 589
Walmart Case Wal-mart is able to live by this low price strategy and thus create its competitive advantage by paying close attention to controlling its costs. Wal-mart keeps its payroll low by opening in rural areas (cheap labor), it spends minimally on advertising (13 circulars per year), and it secures inexpensive rental space (due to the choice of locations)...	2 / 430
Wallmart Further, Wal-Mart had persuaded its suppliers to have electronic 'hook-ups' with its stores. About 85 percent of all the merchandise sold by Wal-Mart was shipped through its distribution system to its stores...	2 / 302