The customer??s shopping agenda is more focused, due to a higher level of knowledge of the product and its performance. Hence issues of ?®touch and feel?? do not factor in so much. The bundle buying option is unattractive because they tend to buy the printer as a single purchase. Mail order is already a popular channel for them, so they are accustomed to an extent of buying ?®sight-unseen??...
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Hence issues of ?®touch and feel?? do not factor in so much. The bundle buying option is unattractive because they tend to buy the printer as a single purchase. Mail order is already a popular channel for them, so they are accustomed to an extent of buying ?®sight-unseen??. It may be argued that ?®touch and feel?? could be important to consumers upgrading to higher technologies, since an upgrade can be expensive (risk), performance is easily demonstrated, and the customer is not likely to be very well informed of the product...
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