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Essay specific features
Written by:
Lydia A
Date added:
May 29, 2015
Level:
University
Grade:
A
No of pages / words:
15 / 4168
Was viewed:
9988 times
Rating of current essay:
Essay content:
Examples: use of reward vouchers or points; brand loyalty issues. Share payouts and bonus payments
? Association. Examples include: experience good markets such as holidays and children learning as consumers. Bad management e.g. absenteeism & promotion
? Imitation. Examples include learning by children and the adoption of new or innovative products...
displayed 300 characters
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Examples include learning by children and the adoption of new or innovative products. Imitation of bad management practices
? Insight. Has little relevance to consumer learning but workers may suddenly realise why a difficult job is done as it is
Reinforcement
? Positive [imagery of happy people using the product] or negative [only told when done things wrong]...
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