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Essay

HRM Shezan

Essay specific features

 

Issue:

Business

 

Written by:

Billy M

 

Date added:

May 6, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

30 / 8122

 

Was viewed:

5623 times

 

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Essay content:

The company uses the trademark and brand name "Shezan with the permission given to them by Shezan Services Private Ltd., who is actually the owner of this brand name and paid royalty in using this name. Shezan International Ltd. was conceived as a joint venture by the Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of USA in 1964...
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The agricultural background of the Pakistani sponsors induced them to establish this agro based industry. Taking advantage of abundance of fruit available in Pakistan, and the advanced technology provided by the American partners, Shezan came a pioneer in the field of converting fruits into pulps, concentrate and juices today Shezan is the largest food processing unit having developed and installed the capacity to meet the country's and export needs...
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General issues of this essay:
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