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Issue:

Business

 

Written by:

Lori H

 

Date added:

June 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 557

 

Was viewed:

1439 times

 

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Essay content:

Their product line rarely competes with other leading furniture companies. Ikea offers practicality and price over quality and fitting and price. Ikea's convenient innovation eliminates the fitting and delivery costs that normally make up a significant percentage of a unit cost. This enables prices to be kept to low and at the same time facilitates Ikea to undercut all its direct competitors' prices...
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Ikea's convenient innovation eliminates the fitting and delivery costs that normally make up a significant percentage of a unit cost. This enables prices to be kept to low and at the same time facilitates Ikea to undercut all its direct competitors' prices. The IKEA business idea is to offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them...
displayed 300 characters

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