Dove, Lux, Liril, Rexona, Pears and Lifebuoy are the outcome of such a well planned brand strategy implemented over time. Lifebuoy is 100 years old and Liril 15 years old. In fact, HLL has about 10 brands of toilet soaps each having good volume of sale to its credit . The point is that decisions on brand portfolio are a fundamental expression of the company’s objectives and strategy governing a given business...
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Lifebuoy is 100 years old and Liril 15 years old. In fact, HLL has about 10 brands of toilet soaps each having good volume of sale to its credit . The point is that decisions on brand portfolio are a fundamental expression of the company’s objectives and strategy governing a given business. HLL Locates Positioning Opportunities: HLL methodically goes about the task of developing a brand portfolio across a product category...
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