Humana Health

Essay specific features

 

Issue:

Business

 

Written by:

Angela E

 

Date added:

October 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 610

 

Was viewed:

7378 times

 

Rating of current essay:

 
Essay content:

Humana must find a way to differentiate itself from these companies in order to maintain its competitive advantage over these firms and increase its share price. Unlike Humana, however, these competitors began engaging in aggressive price-cutting strategies in order to increase their customer base. Humana's CEO, Michael B...
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Humana's CEO, Michael B. McCallister, has said that he feels this strategy is not sustainable in the long-term and does not intend to join the ranks of his competitors in price-cutting. Therefore, Humana must find a way to offer an alternative to its customers, the benefits of which will exceed the price cuts of competitors...
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