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Issue:

Business

 

Written by:

Margaret R

 

Date added:

January 28, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2313

 

Was viewed:

9474 times

 

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Essay content:

Then with a clear vision and a lot of scientific know-how, Dietrich (and what was surely several unnamed food scientists) gave birth to the Red Bull Energy Drink. In 1997, Red Bull sold one million cans, helped no doubt by its introduction to US consumers after a decade on European shelves. In 1998, Red Bull sales mutated to over 300 million cans and last year in what at first appears to be some kind of bookkeeping typo Red Bull reported world wide sales of one billion US$...
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In 1998, Red Bull sales mutated to over 300 million cans and last year in what at first appears to be some kind of bookkeeping typo Red Bull reported world wide sales of one billion US$. Indisputably, the dominant energy-drink brand, Red Bull has chosen to stick with its one product beverage line, avoiding branching out into similar areas such as energy bars or other sports-related products...
displayed 300 characters

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