However the Swiss food giant Nestl?invades in Russian ice cream markets with its long-term investment and frequent exposure of TV advertising. The boundaries of the business area of Ice-Fili are not defined by its self-helping financial status and uniqueness of raw materials, manufacturing equipment and distribution channel, but also business dispute in the share with Nestl?
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In 2001 Ice-Fili's equity amounted to $10,638,000, and with its least liabilities total equity and liabilities was $11,832,000. Over half of the total assets was working capital of $6,338,000. Total sales was $25,147,000, net income was $1,702,000, consequently ROA was 14.4% and ROE was 16.0% (see Exhibit 7)...
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