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ikea
Essay specific features
Written by:
Martin C
Date added:
October 15, 2013
Level:
University
Grade:
A
No of pages / words:
5 / 1276
Was viewed:
6923 times
Rating of current essay:
Essay content:
Therefore, it is an indispensable part of IKEA's business to ensure that value is all delivered to each customer by changing the company??s behaviors.
Analysis
Customer value and satisfaction are important ingredients in the marketer??s formula for success. Consumers buy from the firm that they believe offers the highest customer delivered value ?C the difference between total customer value and total customer cost:
Total customer value (product, service, personnel, and image values)
Total customer cost (monetary, time, energy, and psychic costs)
minus
Customer delivered value (?®profit?? to the consumer)
equals
The distinctive capabilities are demonstrated by IKEA to develop customer value mainly from the following aspects: Brand Publicizing, Corporation Culture, Product Value, Supply Chain Efficiency, DIY, Customer Service...
displayed 300 characters
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IKEA brand has built a close relationship with his consumers, and this connection not only makes people know which position the company is going to, but also makes the company know what the consumers really want in order to accommodate the consumer trend.
Corporation Culture: A culture is the values and practices shared by the members of the group...
displayed 300 characters
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