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Issue:

Book Reports

 

Written by:

George W

 

Date added:

August 23, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 717

 

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7217 times

 

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Essay content:

What different types of research methodologies does the company use? What are the advantages of each methodology described in the case? Market research and innovation are very important in Whirlpool’s globalization strategy. Because they allways act with researchers and focus group. For example, Whirlpool’s researchers convened focus group and visit to representative low-income households and they develop and innovate new technology for low-income consumers...
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Because they allways act with researchers and focus group. For example, Whirlpool’s researchers convened focus group and visit to representative low-income households and they develop and innovate new technology for low-income consumers. Whirlpool use qualitative research and focus group methodologies...
displayed 300 characters

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