Ikea case study

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Issue:

Business

 

Written by:

Katherine T

 

Date added:

July 8, 2014

 

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Grade:

A

 

No of pages / words:

9 / 2389

 

Was viewed:

5302 times

 

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Essay content:

He broke off the legs of the table and then reassembled the table back at home. The idea of flat box furniture or ready to assemble furniture was born. Gillis Lundgren was able to have a voice within Ikea to share this idea. Ikea as a company took the idea and is now part of Ikea key concepts. disc was new idea Ikea launched the first flat packed piece the Lovet table in 1956 ...
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Gillis Lundgren was able to have a voice within Ikea to share this idea. Ikea as a company took the idea and is now part of Ikea key concepts. disc was new idea Ikea launched the first flat packed piece the Lovet table in 1956 . This was a low coffee table, made to be put together at home by the purchaser...
displayed 300 characters

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