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Essay

Ikea coming to India

Essay specific features

 

Issue:

Business

 

Written by:

Alberta M

 

Date added:

August 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 260

 

Was viewed:

2072 times

 

Rating of current essay:

 
Essay content:

UK-based Roseby’s, which was bought by the Sanjay Dalmia Group, is also planning a foray into India soon. Home furnishings stores in India are typically spread over an area of about 80,000 to 2,00,000 square feet. Compare this to Ikea, whose stores are normally spread over 3,00,000 to 5,00,000 sq/ft...
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Ikea has more than 235 stores in more than 30 countries across the world. The company clocked in a turnover of Euro 20,685 million in 2007. The Ikea concept is based on offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible are able to afford them...
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