This is a good example of how products can be displayed in two completely different ways with the same general objective. Herbal Essence: http://www.youtube.com/watch?v=fIs7OJ9FfGE Dove: http://www.youtube.com/watch?v=Ng_mzG6PwoQ
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In the first commercial the woman is in her mid twenties and very good looking. The music in the background is upbeat and the model that they are using is moving around and looks like she is having a wonderful time washing her hair. The goal of this commercial is to get you to use their bath product by using sex as their means of getting their product sold...
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