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Essay

Imc In Us Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Marisa O

 

Date added:

March 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

22 / 5894

 

Was viewed:

9498 times

 

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Essay content:

advertising agencies: An exploratory study," Journal of Advertising Research, vol.37, no.5, Sep/Oct 1997, pp.7-18. [pic] Headnote: This paper reviews the development of the concept of Integrated Marketing Communications (IMC) in terms of its theoretical foundations through an exploratory study of IMC within a judgment sample of U...
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advertising agencies (total estimated billings-$20.4 billion). The paper considers the arguments advanced from both academic and practitioner sides in relation to what IMC is and whether it offers significant value to advertising agencies and their clients in the rapidly changing communications marketspace leading toward the next millennium...
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General issues of this essay:
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. Current Landscape Of Retail In India Current State of US Economy Current State of the Indian Economy Making More Money From Less Advertising: Current Trend Of E-Business Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment The Current State of the Voice over IP Marketplace for Enterprise-Class Deployments - 2005 Current State Of Malpractice The Current State of Development in Latin America Japan'S Current State And Recommendations The cognitive landscape of a state park Current Advertising Theory How Are Current Advertising Techniques Used To Manipulate Consumers? The Current State of Philippine Television
 

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