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Essay specific features

 

Issue:

Book Reports

 

Written by:

Roger H

 

Date added:

December 30, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

21 / 5679

 

Was viewed:

3937 times

 

Rating of current essay:

 
Essay content:

Finally, they would like to design a communication strategy to communicate the probable improvements with the current and potential customers. Bazargan Kala has decided to use Kano Model to classify its product and services attributes based on how they are perceived by customers and their effect on customer satisfaction...
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Striving for customer satisfaction means understanding and anticipating what customers want of the products/services in the future but do not expect of them. The point is to delight the customer - with products and services which engender a very positive response in the customer and surprise him. The question is, however, which product/service qualities are decisive for the satisfaction of the customer and which features merely prevent dissatisfaction? A high level of customer satisfaction is one of the most powerful indicators for the future of a business...
displayed 300 characters

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