(Market Intelligence) 2) Internal Coordination: Sharing the Market Intelligence across the organization’s departments. (Market Intelligence Dissemination) 3) Responsiveness: various departments within an organization work together to design products/services that meet customer needs. (Concerted Response to Market Intelligence) While trying to implement Market Orientation in an organization we face tough challenges transforming the organization’s current operations and tasks to those concurrent with the marketing concept...
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(Concerted Response to Market Intelligence) While trying to implement Market Orientation in an organization we face tough challenges transforming the organization’s current operations and tasks to those concurrent with the marketing concept. According to the American based scholars Kohli and Jawroski (1990), some factors that impede the implementation of the marketing concept can be individual, group and organization-wide; that is, they can originate in management, be a consequence of the structural characteristics of the organization or be inhibited by the relationship among its departments and the individuals who form them...
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