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industry analysis

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Issue:

Business

 

Written by:

John R

 

Date added:

August 29, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 857

 

Was viewed:

6022 times

 

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Essay content:

"Afford" was defined as paying cash. This condition existed until the early 1950s when supply began to discover that some new terms were creeping into the retail salesperson's vocabulary. Words like "overallowance," "discount," "deal," and "terms." The emphasis, however, was still not on product but on price...
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In addition, the asking price was no longer final. There was also, if you could haggle a little, a taking price. It was possible to bargain with the dealer for the first time. During the 1960s, other new merchandising techniques were introduced. "Sticker price," "fleet price," "hard sell," "50 over invoice," "high-powered advertising," and "free" accessories were but a few new innovations...
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