Industry Analysis Paper

Essay specific features

 

Issue:

Business

 

Written by:

Seth B

 

Date added:

April 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1301

 

Was viewed:

2935 times

 

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Essay content:

E-marketing does not occur in isolation, but is most effective when it is integrated with other communications channels such as telemarketing, direct-mail, personal selling, advertising, publicity, sales promotion, and other promotional techniques 3. E-marketing should be based on knowledge of customer needs developed by researching their characteristics, behaviour, what they value, and what keeps them loyal...
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E-marketing should be based on knowledge of customer needs developed by researching their characteristics, behaviour, what they value, and what keeps them loyal. 4. Online channels should also be used to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships where this is appropriate...
displayed 300 characters

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