Firstly, US internet advertising recorded its largest quarter ever in the history of the industry when it surpassed $5 billion in sales in Q2 of 2007. Secondly, the budget share invested in the four traditional media advertising outlets – television, newspapers, radio, and magazines – by 69 of the top 100 advertisers declined in 2006 as compared to 2005...
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However, in the same period, 70 of the top 100 advertisers increased the budget share invested in internet advertising. Thirdly, according to eMarketer Senior Analyst David Hallerman, internet advertising appears to be more resilient to economic turmoil. Fourthly, total internet advertising spending is expected to exceed radio advertising spending in 2007, the first time in history internet advertising spending will have been greater than any of the four traditional advertising mediums...
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