Innovation Driving Service Excellence

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Issue:

Miscellaneous

 

Written by:

Mary F

 

Date added:

December 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2332

 

Was viewed:

6625 times

 

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Essay content:

If organizations provide same kind of service over a long period of time, then either customers will move on to a different service provider to get change or they will start availing services less. This is true in every service industry whether it is as vital as medical service or as optional as call center service...
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Continuous innovation is evolutionary process. As soon as innovation stops, service also becomes out of date. Fig 1 - Innovation Continuous process From Customer’s perspective In this era, when customers are empowered and are the central focus for marketing activities, every marketing strategy is designed and implemented keeping in mind customers...
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