International Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Pasquale S

 

Date added:

November 5, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

22 / 5963

 

Was viewed:

3056 times

 

Rating of current essay:

 
Essay content:

The decision to take a company outside the UK involves careful analysis of risk and benefit factors, consideration and selection of potential markets, planned market entry, and development of market penetration over time. While this can be done through a number of strategies, franchising is a growing means of achieving international presence...
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While this can be done through a number of strategies, franchising is a growing means of achieving international presence. In particular, McDonald’s and The United Colors of Benetton represent two distinct yet successful examples of effective international marketing in globally franchising firms...
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