International Retailing

Essay specific features

 

Issue:

Social Issues

 

Written by:

Elmer D

 

Date added:

March 19, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 766

 

Was viewed:

6686 times

 

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Essay content:

The corporation has always been a franchising company and relies heavily on his franchisees. Their owner and operators are a crucial part of their success. Starbucks coffee first made its international debut in 1996 with a coffeehouse in Tokyo, Japan. Since the first international location, the company has grown to be a huge success worldwide with coffeehouses in 37 countries...
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Since the first international location, the company has grown to be a huge success worldwide with coffeehouses in 37 countries. Since only 20% of the world's coffee is consumed in the United States, it was only natural that a giant like Starbucks would tackle the other 80% in foreign markets. A large part of their success is due to the fact that they “remain highly respectful of the culture and traditions of the countries in which we do business,” explains chairman and chief global strategist Howard Schultz...
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